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Lot 282
Anisette Marie Brizard. 1928.
Sold
$6,600
Est.
$4,000 - $5,000
Live Auction
PAI-LXXX: Rare Posters
Live Bidding began Feb 23, 2020 at 11:00 AM EST
Description
Artist: LEONETTO CAPPIELLO (1875-1942)
Size: 23 3/4 x 31 3/8 in./60.6 x 79.6 cm
Condition: A-/ Unobtrusive folds.
Printer: Imp. Devambez, Paris
Reference: Ref: Cappiello/Rennert, 461 (var); PAI-LXXI, 268
Key Words: Art Deco; Artist: Cappiello; Alcohol

Anisette Marie Brizard. 1928.
Bold, haughty crimson and flame-yellow lettering aren't the typical hues for advertising anise drinks, which are usually colorless or tinted green in the bottle. But Cappiello manages to pull it off for Marie Brizard, a brand in existence since 1755. Cappiello reaches deep inside the brand to extract its essence. He blends the Bourbon baroque of 18th-century France with Brizard's chief ingredient—aniseed from Andalusia—for a brand of fire and luxury. Today, Marie Brizard uses 20-30% of all aniseed produced in Andalusia. This is the rare smaller format.